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WWF - more than pandas?
Author: Victoria Jones

Undeniably one of the most iconic logos in the world, WWF’s panda is instantly recognisable. Since WWF started in 1961 it has used the panda as it’s mascot, and has only been through minimal refinements since.


However, WWF have faced a little criticism over the years for the apparent focus on Pandas – understandably they are the most popular animal out the various sponsorship opportunities that WWF offer. There are hundreds of endangered animals in the world, and while not all may be as cute distinctive as a panda it doesn’t mean that they are less deserving of sponsorship or aid.

Enter designer Yana Makarevich and her ‘Not Just A Panda’ project – redesigns of the WWF logo to focus on other endangered species. Using the basic shapes that form the iconic panda she has formed a Madagascar Turtle, Galapagos Penguin and a Mountain Gorilla.

We love these subtle redesigns and the way they use an established logo to develop a deeper meaning to the brand. What do you think?

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