GRAPHIC DESIGN AND PRINT PRODUCTION

Branding is how people view and perceive your company. It's also the owners own view and its workforces’ perception of the company.
Brand Definition:
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers” (American Marketing Association).

Your brand identity is the design of your logo, business cards, or website but its important to understand the difference of a product by definition… “Broadly, a Product is anything that can be offered to a market to satisfy a need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas” (Kotler & Keller, 2015).

Conclusion:
In very simple terms, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.

Creating Media will help your business with the marketing practice of creating a name, symbol or design that identifies and differentiates a service/product from competitors. We will help construct an effective brand strategy gives you a major edge in increasingly competitive markets.
By building a website that describes what you offer, designing ads that promote your goods and services, selecting specific corporate colours that will be associated with your company, creating a logo, and featuring it across all your social media accounts, you are branding your company. That is, you are shaping how and what people’s perceptions of your business are.

Building a Brand: If your business does not yet have a consistent brand, or you don’t like what your brand currently stands for, it’s time to rebrand. Here are some steps to take to shape public perception for the better:

Identify what your customers love most about your business. What makes yours stand out? What are your strengths?
Create a brand message that conveys what your business aims to do for its customers – what you’re best at. What are you promising your customers? And are you delivering? Make sure your visual elements match your message, and your brand. If you’re promising innovation, don’t use greys and boring images.
Develop standards for employee dress and behaviour that support your brand promise. Make sure they understand what your brand is and can support it.
Apply your visuals across every marketing tool you use, from advertising to signage to store displays to mailings to shopping bags.
Branding is a complex process, mainly because its success or failure is determined by your customers’ reactions to the act of doing business with you.

Social media is on the rise, and along with it the phenomenon of infographics (also known as infographs or information graphics). You have probably seen an infographic even if you don’t know what it is basically a visual representation of data. As many people absorb information better when it is presented visually, infographics increase the chances that people will remember what you are telling them, and due to the attractive nature of the infographic they are more likely to share it on social media infographics are the new ‘viral’ trend.

As a current trend any business in Monmouthshire, Newport, Cardiff, Gloucester or Bristol using an infographic is bound to stand out from the crowd.

If you need to visualise data in a more exciting way then get in touch to discuss our infographic design options.

Just some of the print types we are able to print include brochures, catalogues, business cards, packaging, roller banners, signage, magazines, folders, business stationery such as letterheads, leaflets, flyers, posters, in fact any printed collateral material.

We work with a variety of methods including lithographic (or litho), digital printing, litho offset, binding, screen printing, copywriting, publishing, spot UV and double sided printing.

Creating Media has grown out of a company that specialised in traditional print media, before the rise of digital design and websites. Therefore we love connecting with our roots and offering great publishing and printing work. Our close connections and buying power means we command the best prices from trade-only commercial printers who produce the best quality of work for your needs. We work to deliver the highest quality for your budget, as this is a tangible way of creating a good first impression and brand image.

We can handle the entire process, through design, copywriting, proofing and overseeing the final print, offering you total peace-of-mind and reducing your workload. This service works particularly well with local clients in Monmouthshire, Cardiff, Newport, Gloucester and Bristol, but we are also able to offer our printing services anywhere in the country.

Quality images hold the interest of your audience and make your brand memorable long after your content has been delivered – we can photograph both on-site or at our studio.

We specialise in studio work but also have a strong portfolio of commercial photography work for our clients.

Our commercial photographer has many years of experience. Skilled in the latest digital Photoshop techniques ensuring the results are colour accurate and finished images are ready for print or the web - an image does speak a thousand words.

Even today, with the myriad of print, web and digital marketing channels on offer to promote your brand, that sentiment is more true than ever. However you choose to promote your business the people who you interact with are essentially the same – strong imagery will engage people and create a good impression of your business.

It may be that you need to show a product in the best way possible, or you might simply need to deliver a message in a memorable way.