What is making a logo – execution, synthesis and pattern-making
What is creating a logo – invention, conceptual and intuitive
AAI logos feel “off” or worse. They are technically ok in a robotic sense but totally unconvincing as creations.
Creation takes a leap of imagination. Is our brief to AI the issue or is it that AI simply cannot get there? For me the answer is not the brief or how AI uses the brief – the answer is to not use AI for logos that matter.
We are carrying out a secret logo makeover for a household name Facilities Management company and going through a series of iterations based on our hand drawn sketches – there is no AI involved and progress is good. “Spoilt for choice” is the feedback.
Some creative processes are only for the discerning!
Check out our latest packages below!
Our HandDrawn Logo Design Packages:
https://creatingmedia.co.uk/logo-design-packages
Our HandMade Web Design Packages
https://creatingmedia.co.uk/website-packages
Our Marketing Retainer Packages
https://creatingmedia.co.uk/marketing-retainers
Drop a DM, telephone or email us. We would really love to hear your ideas for an exciting makeover.
#HandmadeWebsitePackages #HandCraftedLogoPackages #HandmadeGraphicDesign #WebsitePackages #LogoPackages #BespokeGraphicdesign #CreatingMedia
