Our comprehensive marketing plan included the development of a new website, hosting services, and a top end SSL certificate to ensure the highest encrypted security. To boost online visibility, we implemented search engine optimisation (SEO) techniques. Additionally, we constructed a robust social media campaign and pay-per-click (PPC) advertising to drive targeted traffic. Databases were purchased and email campaigns were organised to specific targets in West Wales.
They already have an excellent brand so the challenge was to extend their geographical reach and generate new sales leads while maintaining brand constancy. We also created engaging infographics, detailed case studies, various print materials and professional photography – this were all part of a scheduled 12 month marketing plan we call “The Journey”.
Beacon have used this “Journey” as a platform to further enhance their brand messaging and customer engagement.
