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Creating Media is a multidisciplinary design house. We combine affordable, quality designs with creative ideas to drive your business forward.
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Our Top 5 SEO Myths 2016 Our Top 5 SEO Myths 2016
21/01/2016
With a brilliant and relaxing start to the year we decided to name our top 5 SEO myths to ditch in 2016. SEO is a very important aspect to us, it’s something we enjoy helping our clients with. Today we use SEO in many ways to help make your website perform and give your visitors a brilliant experience when it comes to quality of content when visiting sites. We are also familiar with linking a user’s site with keywords based on their mission aims for the business, this allows you to work out the kind of audience you want and how to...
Creating Media work - The Lychgate Guesthouse Creating Media work - The Lychgate Guesthouse
11/06/2015
One of our recent websites to go live was for local guesthouse, The Lychgate. We love working with local clients, and The Lychgate is based just down the road in Caldicot. They have a cosy guesthouse with well-appointed rooms, in a great location just opposite the entrance to the castle. Janice, the owner of The Lychgate, loved the previous websites we have created for other guesthouses and holiday cottages, such as Pentre Tai Farm and Corner House Mathry. Just like those other two examples, we also designed a hand-drawn logo and provided a photography shoot as part of the web design package. The...
Google's Mobilegeddon - the 10 things you need to know Google's Mobilegeddon - the 10 things you need to know
27/04/2015
You might have heard a lot recently about changes to Google which affect how they rank sites which are not mobile-friendly. Many people are calling these recent updates ‘mobilegeddon’ and claiming that anyone without a mobile site is about to lose any traffic they may be receiving from Google search – sounds pretty scary right? Actually, there is a lot of scaremongering happening, and the affect to most people is probably much smaller than you might think. Here are 10 points to help you understand the recent Google changes. What is responsive web design? Responsive web design is fast becoming the new standard...
Clever logos... Clever logos...
17/03/2015
We are HUGE fans of Design Taxi at Creating Media.  So much inspiration, so many smart people and a place where EVERYTHING is clever and smart.  A site inspired and for designers, Design Taxi always brings a little light relief on a busy day. This is a blog from them all about the power of suggestion and negative space.   You can read the article in situ right here… Stop by soon on the blog for more design inspiration!  Or give us a follow on Twitter where the posts are  sometimes a bit random.  You have been warned! Michelle ...
Creating Media client work - Lodge Farm Kitchen website Creating Media client work - Lodge Farm Kitchen website
17/02/2015
One of Creating Media’s latest websites to go live is Lodge Farm Kitchen. Take a look at this brilliant new high-quality ready meal site designed through our sister company Umami! The process started, as ever, by discussing what was important to the client. Lodge Farm Kitchen has had fantastic growth since they started in 2009, and have recently moved into a brand new purpose built factory and had an updated logo and packaging redesign to fit their new market position. They were in need of a new website to match this fresh new image, and aimed at targeting trade customers rather than direct to the...
5 bits of design jargon worth learning 5 bits of design jargon worth learning
02/02/2015
Here at Creating Media we know that the design world has its own share of jargon and specialised terms the same as any other industry. While most of it is put into plain terms when we talk with clients there are just some terms that are worth knowing if you are discussing design… Below we give you a 5-point roadmap to blagging your way through a conversation about design! Logo design vs branding Logo design is an aspect of branding, but not the entire process. Brand is everything that customers experience about your company, from the colours chosen, to your brand values,...
Creating Media client work - Speciality Desserts Creating Media client work - Speciality Desserts
19/01/2015
Our sister company Umami were thrilled before Christmas to produce the new website for Speciality Desserts – a dessert manufacturer serving the foodservice sector. Take a look at www.specialitydesserts.co.uk We started the process, as always, by liaising with Ann Tysoe (Head of Sales) and other key team members at Speciality Desserts to establish what was important to achieve with the new site. Speciality Desserts had not refreshed their old website for a while, and felt it was decidedly not foodie feeling. It was also built in flash, meaning the site was accesible from a wide range of modern devices (including all apple iPhones, iPads...
Top website design trends to look out for in 2015 Top website design trends to look out for in 2015
19/12/2014
We are drawing nearer to the end of the year and have started looking forward to 2015 – just to celebrate this forward thinking we have just found a gorgeous infographic detailing all the website trends that will be on the rise next year. Many of these we already recommend to our clients and have already provided many single-page websites, flat designs and clean layouts. Below are a few excepts from the infographic – or take a look at the full infographic over on our Pinterest. If you want any of these trends on your website then make sure you get in...
Have you met Monty yet? Our thoughts on the John Lewis Christmas Ad Have you met Monty yet? Our thoughts on the John Lewis Christmas Ad
07/11/2014
November has started, which means that even if you hate to admit it, the Christmas season is unavoidably upon us. Nothing heralds this better than the launch of the new John Lewis advert – which has become more of a harbinger of glad tidings and festive spirit than the notorious ‘Holidays are Coming’ Coca Cola ad that inevitably gets trotted out every year. I will put my cards on the table right now, and say that I love Christmas. However I don’t normally like the John Lewis Christmas advert that much as I find it all a bit contrived. The first...
5 Tips to start your week with SEO - Part 8 5 Tips to start your week with SEO - Part 8
03/11/2014
This week is all about how to improve those backlinks. Backlinks are links to your website from any other site (i.e. not an internal link). Your backlink profile is a good ranking factor with Google, but whereas the focus used to be on pure quantity, these days you are better off focussing on quality! Here are a few tips on how to get the most bang for your backlink. Avoiding going on pages of ‘sponsored links’ or ‘link partners’ Google frequently gives no benefit to these sort of backlinks, and may even penalise you for them (especially if you have lots!) Links should...
5 Tips to start your week with SEO - Part 7 5 Tips to start your week with SEO - Part 7
27/10/2014
SEO doesn’t have to be scary – even on the week of Halloween! Find our latest SEO tips below. Keep visitors on your site If your site has a very high bounce rate, or very low visit length, then Google takes this as a signal and could reduce your ranking as a result. Encourage external reviews Google has actually admitted that it uses reviews from third-party sites as a signal of legitimacy and quality. Google+ is obviously the best place to focus your efforts, but FreeIndex and Yelp are also good places to encourage reviews. Use Analytics Though it’s never been definitively proven that having Google...
5 Tips to start your week with SEO - Part 6 5 Tips to start your week with SEO - Part 6
20/10/2014
Hope you all had a brilliant weekend and are ready for another week! To kick off, here is another set of 5 SEO tips Always use Ts&Cs and Privacy Policy Google uses these as small factor in gauging a websites trust and legitimacy, so ensure you include them. Also remember that these can be legally binding, so make sure you are happy with everything included within them! Avoid Server Downtime If your site has an awful lot of server downtime it can affect your ranking. Leave a breadcrumb trail If you have a large site with lots of subpages, then definitely consider ‘breadcrumb navigation’. You would...
5 Tips to start your week with SEO - Part 5 5 Tips to start your week with SEO - Part 5
13/10/2014
Welcome to another Monday and another week! As always, the team at Creating Media are raring to go, and have carefully selected a few more top tips for improving your SEO. Check your links aren’t broken It’s worth checking your content for broken links every now and then, especially if you link out to external sites which may have gone down or changed address. There are plenty of tools to do this online, just google ‘broken link checker’ Check for code errors While you’re checking for broken links, also check for broken code using the W3C validator – one or two errors shouldn’t be cause for...
5 Tips to start your week with SEO - Part 4 5 Tips to start your week with SEO - Part 4
06/10/2014
This weeks SEO tips are a little later than usual, but there is still plenty of time to implement them in your strategy. Do NOT duplicate content Never steal content from someone elses site for a whole range of reasons – it is often copyright infringement, and is also bad for SEO (especially if you steal from a site that ranks better than you as you will be competing directly with them). Looking at other peoples websites can often be a good starting point for content but ensure that it is sufficiently rewritten. Always use image alt tags We did mention this back in...
Ways to stay creative! Ways to stay creative!
02/10/2014
We ADORE this infographic about how to stay creative. We love the illustrative style and great typography of the image, as well as the fabulous advice. Creativity is a strange beast that we deal with every day in our world, and we find that when things become a little stale a change of scenery can really help – some of the most productive team brainstorms we have held have been off-site at places like St Pierre or Sawyers Bar & Grill (our lovely clients!). Putting some music on can also help stretch the creative muscles, and get fresh ideas flowing. Take a look...
5 Top Tips for making the most of LinkedIn 5 Top Tips for making the most of LinkedIn
01/10/2014
Here at Creating Media we love LinkedIn. The whole team are on there, as well as our company page. However, we have plenty of pet hates of badly constructed profiles (which are thankfully very easy to fix!). Is LinkedIn not performing as well as you’d like for you? Take a look at our top tips below and maybe you’ll spot some aspects of your profile which you can improve in just a few minutes. Customised URL Adding a shortened URL is so easy and has so many benefits, it’s a wonder that more people don’t do it! It makes you easier to...
5 Tips to start your week with SEO - Part 3 5 Tips to start your week with SEO - Part 3
29/09/2014
Happy Monday everyone! Hopefully you’ve had your coffee, cleared down the backlog of emails and are ready for this weeks SEO tips? You always hear people saying that content is king – so here are a few tips on how to make your content rule! Try to up your Keyword Density You want to incorporate your target keywords as much as reasonably possible – talk about what you do! However, keep in mind the ‘reasonably’ part of that tip – come back to your content the next day and if it reads like gobbledegook built around a keyword phrase then Google, and...
The Bay Horse Speaks website wins an industry award! The Bay Horse Speaks website wins an industry award!
24/09/2014
We’re thrilled that one of our favourite clients, The Bay Horse Speaks, have recently come second in the International website awards for her industry, the EAHAE Website Award 2014.  The award is voted for by members of the EAHAE, based on several aspects including intuitive appearance. We’re thrilled to have created an award-winning website for one of our clients (especially as the awards were truly worldwide – the other winners were from Russia and Canada!) – read all about the full process of the website design here.   ...
How cool are we? Creating Media discuss the CoolBrands list How cool are we? Creating Media discuss the CoolBrands list
23/09/2014
As lovers of all things brand we were very excited to see the list of this year’s official ‘Cool Brands’. The brands in the list are decided by 2000 consumers, and a panel of 37 key influencers (which this year’s included models Sophie Dahl and Jodie Kidd and fashion designer Julien Macdonald). The brands are marked on their style, innovation, originality, authenticity, desirability and uniqueness. When looking at the list, you can definitely see the influence of desirability and style in the raft of high-end luxury lifestyle brands (Dom Perignon, Aston Martin, Bang & Olufson, Selfridges, Liberty, Chanel, Alexander McQueen and...
5 Tips to start your week with SEO - Part 2 5 Tips to start your week with SEO - Part 2
22/09/2014
Another Monday morning, another set of 5 tips to improve your SEO. This week is all about creating good metadata. I covered this briefly in an SEO post back in March, but it is worth noting that Google has recently had a change to the way it displays meta data so the info there is now out-of-date. Use the right Meta data. You may have heard of this mystical thing called metadata. It is part of the background code of a website, but also appears in the bar at the top of your browser, and in your result snippet on the search engine page....
5 Tips to start your week with SEO - Part 1 5 Tips to start your week with SEO - Part 1
15/09/2014
Over the next few weeks we will be offering a new feature on the Creating Media blog. Our last post on easy tips for SEO proved so popular, we thought we would start a series, so check in with us every Monday to start your week with SEO – 5 tips to be added every week until we run out of things to say! Some will be easy to implement, others a little more difficult to do so, but all should help you tick the right boxes with Google and the other search engine to help improve your rankings! Without further ado, here...
Creating Media work - Estuary Oils Creating Media work - Estuary Oils
21/08/2014
At Creating Media, we have recently been working with Andrew Mould at Estuary Oils to help with the launch of his company, in all aspects of branding, marketing, web, design and print. The process started some time ago, with a logo design. The design took inspiration from the bold and simple logos of well-known oil companies like Chevron, Shell and Texaco, with their widespread use of primary colours and bold shapes – easily recognisable from a distance. We then moved on to website concepts, using the bold colours, lots of great images and easily visible contact details. Take a look at the...
Creating Media's Top 5 Sins of Stock Photography Creating Media's Top 5 Sins of Stock Photography
18/08/2014
Ah stock photography. Some people see it as a useful tool, others as a necessary evil, and still others as something to avoid altogether. Here at Creating Media, we do prefer to use clients own photography where possible (or even take photos for our clients ourselves!) but sometimes a bit of stock photography is actually better to use – but use with caution! There are some amazing examples out there, but for every great stock image you can guarantee a dozen horrible clichés… these are some of our top stock photography no-nos! Keyboards You have an abstract concept that you just don’t know...
Creating Media Team's favourite brands - Victoria's Choice Creating Media Team's favourite brands - Victoria's Choice
16/07/2014
Victoria’s Choice – Lush At Creating Media we always say that brand is more than just logo – it is the values that a company chooses and the whole experience their customers have. In my opinion, no brand does this more comprehensively than Lush Cosmetics. They have strong ethics for a cosmetics company, and carry these throughout their product range. No product in any of their shops is sold if it is over 3 months old (they donate t hem out for free after this to neighbouring shops, staff, friends and family.), no products or ingredients are tested on animals, all products are...
Google My Business - what exactly is it? Google My Business - what exactly is it?
19/06/2014
In the last few days you may have heard of a new Google service – ‘My Business’. But what is this new service that got ushered in overnight? How does it affect users that already have a Google+ or Google Places account?     Essentially, Google My Business is a new dashboard to manage all the Google Services your business already uses from one place. Places, Plus, YouTube, Analytics, Reviews, Insights and Hangouts are now all easily accessible from the google.com/business link. If you already have a Google+ page or Places/Maps listing you should already be subscribed for the services, and emails are...
Creating Media work - Four Stars Tack Shop Creating Media work - Four Stars Tack Shop
29/05/2014
Recently we helped a client launch an online business, by creating the logo, business cards and e-commerce website for the Four Stars Tack Shop. We designed the logo based on a photo of one of the business partners, Julie, riding her horse. Our illustrator experimented with a few different styles for the horse, as well different placements and styles for the stars we wanted to include. Once we had settled on the final logo we designed and printed the business cards, as well as getting a holding page up to a tight deadline as the Four Stars team were going to a...
5 top tips to improve your SEO in a few hours 5 top tips to improve your SEO in a few hours
14/03/2014
We all know that SEO is important, but how do you actually interpret and tackle the link-building, content marketing, social signals and all the other jargon and geek-speak that  you see bandied around. We thought we’d throw together a few quick, easy tips that you can carry out in just a few hours to help your website be more visible to google. Many SEO techniques need access to change the code on the website, but there are some quick and easy techniques that you can use even without this.   1. Google+ Creating a Google+/Google Places for Business page is probably one of the...
Creating Media Work - 7's HR & Training Creating Media Work - 7's HR & Training
10/03/2014
We are really happy to announce that today sees the new brand re-launch of 7’s HR & Training! We have been thrilled to work with Stephanie of 7’s HR on the design of the new brand, and have been involved heavily since the early stages of the rebrand. We have also introduced her to another one of our clients which has already resulted in paid work for her – we love making connections and building local business! We were initially going to design the logo, but one of Stephanie’s clients are also a graphic design agency who had offered to create...
Keep lots more secrets over at Pinterest boards Keep lots more secrets over at Pinterest boards
07/03/2014
We are BIG fans of Pinterest in the Creating Media office, and we regularly use the secret board feature for researching clients, leads and inspiration. That’s why we were absolutely thrilled to find out the Pinterest will now offer unlimited secret boards (there used to be a maximum of three – so we were forever deleting and recreating boards) We came up with our top 5 tips for using the secret boards on Pinterest: 1. Market research. We very often use secret Pinterest boards as part of our research process for new clients and leads – you can share the link if you want...
Tips for creating media of any type Tips for creating media of any type
06/02/2014
Media covers a lot of different topics, an d though we are called Creating Media we specialise in websites, graphic design and printed marketing materials. However ‘media’ can also refer to  press releases, films, photography or adverts, among other things. When you are creating media – any media – you always need to keep your purpose in mind. Who are you creating it for? What outcome do you want? What’s already out there that’s similar? You tone of voice and content will change whether you are writing to prospective customers, suppliers, other people in your industry etc. Think of retail products as a prime example...
New Year round up - A good 2013, a great 2014! New Year round up - A good 2013, a great 2014!
07/01/2014
2013 has been a fantastic year for Creating Media, with lots of new clients and connections to create lovely new work for! Our sister company Umami was also nominated for an Excellence in Marketing Monmouthshire Business Award, though lost out to worthy competitors Hicks Logistics – there’s always this year though! Our favourite projects are always the ones where we take a new startup, or an established company in need of a refresh, and work from the ground up to create a new brand. This can cover logo design, website design, and printed marketing materials such as business cards, signage, banner stands, stationery, flyers and...
Brilliant Business Show from Sterling Integrity in Cardiff next Friday! Brilliant Business Show from Sterling Integrity in Cardiff next Friday!
29/11/2013
At the Creating Media office we are getting really excited about the Sterling Integrity show on 6thDecember in Cardiff. Sterling Integrity run a range of shows across South Wales and the South West, and next year are spreading up towards the Midlands. In the run-up to their packed and exciting 2014 show season we have collaborated with them on their design work for a small logo refresh and design of their brochures, business cards and show programmes. We started by brainstorming a new strapline for their logo with Neil and Tracey, and came up with a toss-up between ‘Brilliant Business Shows’ and ‘Business Shows the Work’...
Creating Media Work - Purple Shoots Creating Media Work - Purple Shoots
19/11/2013
Creating Media are just in the process of finalising a very exciting project for Purple Shoots – a new start-up. Purple Shoots have an angel investor, and are loaning out small amounts of the money to start-up businesses across South Wales, as well as offering business mentoring to really get the businesses on their feet. It was such a great idea, and Karen, the brains behind the business, and Bob Shepherd, her business partner, were so fantastic to work with and passionate about the project that we really couldn’t wait to get cracking! We began, as usual, with the logo design, establishing the visual direction for...
Marketing Genius - Studio Venues Branded Goodies Marketing Genius - Studio Venues Branded Goodies
29/10/2013
Creating Media have recently done some slightly different work for a long-term contact of ours – Studio Venues. The Studio are a great independent conference and event venue right in the heart of Birmingham. Inspired by our sister company Umami’s blog on ‘new old-fashioned marketing’ they decided to send gifts out to potential clients. To show off their fantastic catering they decided to send loaf cakes in branded tins and branded cotton shopper bags stuffed with goodies. This provided a branded, useful keepsake as well as a shareable treat for some instant gratification. Both products have a strapline across the middle, and a logo with contact...
Creating Media work - Quadratec Creating Media work - Quadratec
23/10/2013
Creating Media have recently created an new website for Quadratec – a local engineering specialist. Quadratec design and develop solutions for a broad range of companies – everything from aerodynamics to robotics and stress testing for high-speed and high-pressure machine parts.   Quadratec are very local to the Creating Media office, being base just of the other side of Portskewett on Severn View Industrial Estate in Caldicot. We love working with great local clients like this. We started the site some months ago, and it quickly grew from our initial conversations. The site now features drop-down menus, a custom contact form and a library of downloadable...
Creating Media's Kickstarter Favourites - Jolly Clothing Creating Media's Kickstarter Favourites - Jolly Clothing
22/10/2013
Each week we’ll be blogging about some of our favourite kickstarter projects out there. Crowdfunding is a fantastic idea that’s really been taking off recently, where supporters pledge amounts of money to help innovative new ideas get off the ground. It’s great, because you’d pay that money to buy the product in the shops anyway, so it’s just paying in advance. There are always bigger and smaller amounts too – thank-you cards, bulk packs and exclusive gifts, to encourage people to give whatever they can. Often projects are highly design-led, such as innovative or creative new products (very Dragons Den) so...
Creating Media Work - Chantler Teas Creating Media Work - Chantler Teas
17/10/2013
Creating Media have recently created the new logo and packaging design for the fantastic Chantler Teas in Abergavenny. Chantler Teas and Creating Media were recommended to work together by Business Wales, when they felt that their quickly growing business was in need of a professional facelift to match its new market space and allow them to grow further. We began the process by going for a meeting (complete with a cup of lovely loose leaf tea) where we dicussed want Elizabeth and Barry at Chantler Teas wanted from the logo – something that would appeal to their wide range of drinkers but steer clear of...
Creating Media at the Monmouthshire Business Awards Creating Media at the Monmouthshire Business Awards
16/10/2013
Friday evening saw the Creating Media team scrubbing up for an evening of glitz and glamour at the Monmouthshire Business Awards finals. Plenty of our friends and clients were finalists, and we were finalists ourselves with our sister company Umami in the category of Excellence in Marketing, against two of the biggest local Monmouthshire companies, Mabey Bridge and Hicks Logistics. No pressure. We entered St Pierre to a reception of sparkling wine and canapés, always a nice way to start an evening, and plenty of fantastic local businesspeople to mingle with and chat to. We were then ushered into the dining room, decked out in...
Creating Media Work - Classic Ironworks Creating Media Work - Classic Ironworks
15/10/2013
Creating Media have been working on the website for Classic Ironworks for the last few months, and are very happy to announce that today the site has gone live at www.classicironworks.co.uk. Classic Ironworks are a fantastic specialised engineering company from Somerset, and have carried out work on staircases, verandas and balconies across Bristol, Bath and the South West. The website has a brushed metal style background, representing the metalwork carried out by the skilled team, and an eye-catching blue and orange colour theme. The blue was already present in the Classic Ironworks logo, and the orange was added as a contrasting highlight for the...
The divorce of Lloyds and TSB - who got custody of the pointy-nosed children? The divorce of Lloyds and TSB - who got custody of the pointy-nosed children?
02/10/2013
It’s now been a month since one of the biggest high-street banks, Lloyds TSB, was forced by an EU ruling to split into two companies – Lloyds and TSB. We have been watching this closely as a design agency, very interested to see what each branch does with their branding. None of us were really fans of the old branding – the bizarre pointy-nosed family felt a little patronising and childish, not particularly want you want from a bank. TSB have reclaimed their logo from before they were swallowed up by Lloyds in 1995, but with an updated edge. A sans-serif font...
Creating Media design work - Julie Kelly HR Creating Media design work - Julie Kelly HR
23/09/2013
At Creating Media we love getting to know a new client and creating a suite of design for their business. We recently had the pleasure of working with Julie Kelly, a HR specialist who needed a new professional edge to her branding to match her growing client base. We started by creating the logo – we worked with concepts including jigsaw puzzle pieces and cogs to symbolise the HR element that Julie could bring to businesses, but we eventually settled on a neutral, yet professional, ‘lozenge’ style logo that Julie can use for a range of services of she expands – simply by editing a...
Kraken Rum Tentacles Kraken Rum Tentacles
17/09/2013
Over the weekend, during the ‘Festival No. 6’ food festival at Portmeirion in North Wales (Nice little reference to The Prisoner there…) a 30 foot tentacle washed up on the beach. This mysterious occurrence was actually part of a (fantastic!) marketing stunt by Kraken Rum as part of the festival – where they served up pieces of ‘kraken tentacle’ which were actually rich fruit cake soaked in the rum. The staff at the event were dressed in old fashioned diving suits – as fully suited ‘kraken hunters’. The whole things just sounds like a really great idea carried out really well...
Lots of news in the smartphone world! Lots of news in the smartphone world!
04/09/2013
So yesterday we had the big news that Windows are finally buying out Nokia – I have to say it hardly came as a surprise since the only phones that Nokia now make are Windows-based, and Nokia are the only phone manufacturer that fully adopted the Windows OS (Other manufacturers, such as HTC and Samsung, still use Android on the majority of their phones). But what does the news mean? I thought initially that it would make it easier for Microsoft to finally make the jump from computers to phones – but then Apple have made that jump with no problem...
Unveiling the brand new face for Creating Media! Unveiling the brand new face for Creating Media!
03/09/2013
Today is a very exciting day for us here in the Creating Media office, as we are officially launching our brand new website and visual brand! We regularly carry out the ‘brand refresh’ treatment for our clients, but it has been long overdue on our own business! The Mini, a huge part of the old brand, had become tired and tatty, so we had removed the distinctive vinyl covering. Our website had grown and grown with time, until it was a bit of a confusing beast to navigate. In general we were badly in need of a dose of our own medicine! We finally...
Umami are Monmouthshire Business Award Finalists! Umami are Monmouthshire Business Award Finalists!
22/08/2013
We are EXTREMELY excited, as last night we found out that our sister brand Umami have been shortlisted for the Monmouthshire Business Award in Excellence in Marketing! We’re so excited to get through to the final of this well-respected award – dubbed the ‘Oscars of Welsh business’. Umami has been shortlisted for the marketing work we’ve been beavering away at, including our innovative high-quality targeted mailshot, and active social media approach. The next stage includes filming a short interview at a local landmark, then final judging before the winners are announced at a glitzy event at the St Pierre on October 11th – We’re already...
Why marketing is always important - even for Mini Why marketing is always important - even for Mini
12/08/2013
For anyone who didn’t see the video on Friday – our very own Michelle was displayed on a cutting-edge Mini ‘Art Beat’, a Countryman covered in 48000 LEDs to show videos and animations onto the streets of London. The Mini Art Beat project is a very cool concept – the Mini is streamed live around the clock on the web, and anyone can upload an image or video to be displayed alongside their message. It made us wonder why Mini have gone to all this expense and trouble – this sort of campaign would be perfect for building a viral buzz...
Step-by-step guide to what you need for a website Step-by-step guide to what you need for a website
06/08/2013
So you’re considering changing your website and need to know what you need to do next? While us web designers can take care of the creative visuals, design elements and complicated code to make sure you have a great website, there are certain things that we need you to take care of such as copywriting and domain access. They are often simple things that just get forgotten about, but very often end up slowing down projects. Below is a simple step-by-step guide to work through, which will make the project go as fast as possible. Ensure your logo is fit for purpose. Your...
Usk Show, Monmouthshire Rebrand and Website Usk Show, Monmouthshire Rebrand and Website
25/07/2013
We are really excited to announce our latest website going live – for the local Farmer’s Club annual event Usk Show. We were chosen out of 4 local designers who pitched to the committee to completely rebrand the Usk Show – like many agricultural shows they were very behind the times in terms of branding and online presence. We created a gorgeous logo for them incorporating the show marquee, a tree and little figures to represent the various aspects of the show – a family day out as well as competition for sheep, cattle and horses. The theme also contains some lovely colourful...
Innocent's perfect International Women's Day post Innocent's perfect International Women's Day post
08/03/2016
Here at Creating Media we love the quirky, individual brand and marketing approach of innocent drinks. One of Michelle’s favourite books about business and marketing is ‘Our Story and Some Things We've Learned’ by the innocent founders. That’s why, when we saw this post on International Women’s Day it made total sense. An irreverent, sarcastic and silly response with a more serious message behind it – it perfectly reflects innocent’s strong ethical stance and fun, quirky communications.   (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src =...
Do I have your attention? If so which sort of attention is it? Do I have your attention? If so which sort of attention is it?
08/07/2016
Earlier today in the office, we were discussing this interesting article about how our attention spans are changing and the impact on marketing approaches.  Simply put our attention spans are divided into three styles, used at different stages throughout the day: 1.    Selective – when we choose one stimulus over another. 2.    Divided – when we divide our attention between various stimuli, i.e. talking on the phone and checking social media. 3.    Sustained – when we truly focus on a particular stimuli, such as reading a book. Undistracted. There are no great surprises that the main reason for our shortened attention span is attributed...
Ten Top Tips for choosing the company name and website domain you really want. Ten Top Tips for choosing the company name and website domain you really want.
19/08/2012
So there you are – all excited about getting started with your great new business idea and right now is the time to start thinking about website domain names and trading names. I regularly get asked the protocol on choosing domain names.  Back in the day when the world wide web was new, unchartered waters you could snap up domains very easily.  These days you need to either be very lucky or slightly creative in your thinking.   Hot Tip 1 –  Check that your domain is REALLY available not just dormant, it will save a lot of heartache and work.  Just typing the...
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