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Creating Media is a multidisciplinary design house. We combine affordable, quality designs with creative ideas to drive your business forward.
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Our Top 5 SEO Myths 2016 Our Top 5 SEO Myths 2016
21/01/2016
With a brilliant and relaxing start to the year we decided to name our top 5 SEO myths to ditch in 2016. SEO is a very important aspect to us, it’s something we enjoy helping our clients with. Today we use SEO in many ways to help make your website perform and give your visitors a brilliant experience when it comes to quality of content when visiting sites. We are also familiar with linking a user’s site with keywords based on their mission aims for the business, this allows you to work out the kind of audience you want and how to...
Brands in 2016 - this time it's personal! Brands in 2016 - this time it's personal!
01/01/2016
Everyone at Creating Media wishes you a Happy New Year! And with a shiny new year, it means we are looking forward to exciting new trends in design and marketing for the coming year... It has been an ongoing trend for several years – brands have been becoming more and more personal. 2016 will be the year that all brands will be expected to be more focused on a personalised, friendly brand experience for all users. Some great examples of brand utilising great personalisation are the famous Coca Cola named bottles – it’s touching an individual out there and giving them a...
Google's Mobilegeddon - the 10 things you need to know Google's Mobilegeddon - the 10 things you need to know
27/04/2015
You might have heard a lot recently about changes to Google which affect how they rank sites which are not mobile-friendly. Many people are calling these recent updates ‘mobilegeddon’ and claiming that anyone without a mobile site is about to lose any traffic they may be receiving from Google search – sounds pretty scary right? Actually, there is a lot of scaremongering happening, and the affect to most people is probably much smaller than you might think. Here are 10 points to help you understand the recent Google changes. What is responsive web design? Responsive web design is fast becoming the new standard...
Top website design trends to look out for in 2015 Top website design trends to look out for in 2015
19/12/2014
We are drawing nearer to the end of the year and have started looking forward to 2015 – just to celebrate this forward thinking we have just found a gorgeous infographic detailing all the website trends that will be on the rise next year. Many of these we already recommend to our clients and have already provided many single-page websites, flat designs and clean layouts. Below are a few excepts from the infographic – or take a look at the full infographic over on our Pinterest. If you want any of these trends on your website then make sure you get in...
Have you met Monty yet? Our thoughts on the John Lewis Christmas Ad Have you met Monty yet? Our thoughts on the John Lewis Christmas Ad
07/11/2014
November has started, which means that even if you hate to admit it, the Christmas season is unavoidably upon us. Nothing heralds this better than the launch of the new John Lewis advert – which has become more of a harbinger of glad tidings and festive spirit than the notorious ‘Holidays are Coming’ Coca Cola ad that inevitably gets trotted out every year. I will put my cards on the table right now, and say that I love Christmas. However I don’t normally like the John Lewis Christmas advert that much as I find it all a bit contrived. The first...
5 Tips to start your week with SEO - Part 8 5 Tips to start your week with SEO - Part 8
03/11/2014
This week is all about how to improve those backlinks. Backlinks are links to your website from any other site (i.e. not an internal link). Your backlink profile is a good ranking factor with Google, but whereas the focus used to be on pure quantity, these days you are better off focussing on quality! Here are a few tips on how to get the most bang for your backlink. Avoiding going on pages of ‘sponsored links’ or ‘link partners’ Google frequently gives no benefit to these sort of backlinks, and may even penalise you for them (especially if you have lots!) Links should...
5 Tips to start your week with SEO - Part 7 5 Tips to start your week with SEO - Part 7
27/10/2014
SEO doesn’t have to be scary – even on the week of Halloween! Find our latest SEO tips below. Keep visitors on your site If your site has a very high bounce rate, or very low visit length, then Google takes this as a signal and could reduce your ranking as a result. Encourage external reviews Google has actually admitted that it uses reviews from third-party sites as a signal of legitimacy and quality. Google+ is obviously the best place to focus your efforts, but FreeIndex and Yelp are also good places to encourage reviews. Use Analytics Though it’s never been definitively proven that having Google...
5 Tips to start your week with SEO - Part 6 5 Tips to start your week with SEO - Part 6
20/10/2014
Hope you all had a brilliant weekend and are ready for another week! To kick off, here is another set of 5 SEO tips Always use Ts&Cs and Privacy Policy Google uses these as small factor in gauging a websites trust and legitimacy, so ensure you include them. Also remember that these can be legally binding, so make sure you are happy with everything included within them! Avoid Server Downtime If your site has an awful lot of server downtime it can affect your ranking. Leave a breadcrumb trail If you have a large site with lots of subpages, then definitely consider ‘breadcrumb navigation’. You would...
5 Tips to start your week with SEO - Part 5 5 Tips to start your week with SEO - Part 5
13/10/2014
Welcome to another Monday and another week! As always, the team at Creating Media are raring to go, and have carefully selected a few more top tips for improving your SEO. Check your links aren’t broken It’s worth checking your content for broken links every now and then, especially if you link out to external sites which may have gone down or changed address. There are plenty of tools to do this online, just google ‘broken link checker’ Check for code errors While you’re checking for broken links, also check for broken code using the W3C validator – one or two errors shouldn’t be cause for...
5 Tips to start your week with SEO - Part 4 5 Tips to start your week with SEO - Part 4
06/10/2014
This weeks SEO tips are a little later than usual, but there is still plenty of time to implement them in your strategy. Do NOT duplicate content Never steal content from someone elses site for a whole range of reasons – it is often copyright infringement, and is also bad for SEO (especially if you steal from a site that ranks better than you as you will be competing directly with them). Looking at other peoples websites can often be a good starting point for content but ensure that it is sufficiently rewritten. Always use image alt tags We did mention this back in...
5 Top Tips for making the most of LinkedIn 5 Top Tips for making the most of LinkedIn
01/10/2014
Here at Creating Media we love LinkedIn. The whole team are on there, as well as our company page. However, we have plenty of pet hates of badly constructed profiles (which are thankfully very easy to fix!). Is LinkedIn not performing as well as you’d like for you? Take a look at our top tips below and maybe you’ll spot some aspects of your profile which you can improve in just a few minutes. Customised URL Adding a shortened URL is so easy and has so many benefits, it’s a wonder that more people don’t do it! It makes you easier to...
5 Tips to start your week with SEO - Part 3 5 Tips to start your week with SEO - Part 3
29/09/2014
Happy Monday everyone! Hopefully you’ve had your coffee, cleared down the backlog of emails and are ready for this weeks SEO tips? You always hear people saying that content is king – so here are a few tips on how to make your content rule! Try to up your Keyword Density You want to incorporate your target keywords as much as reasonably possible – talk about what you do! However, keep in mind the ‘reasonably’ part of that tip – come back to your content the next day and if it reads like gobbledegook built around a keyword phrase then Google, and...
5 Tips to start your week with SEO - Part 2 5 Tips to start your week with SEO - Part 2
22/09/2014
Another Monday morning, another set of 5 tips to improve your SEO. This week is all about creating good metadata. I covered this briefly in an SEO post back in March, but it is worth noting that Google has recently had a change to the way it displays meta data so the info there is now out-of-date. Use the right Meta data. You may have heard of this mystical thing called metadata. It is part of the background code of a website, but also appears in the bar at the top of your browser, and in your result snippet on the search engine page....
Why, what, how to start a business?! Why, what, how to start a business?!
18/09/2014
We just found this great infographic about starting a new business. It really does cover everything, from where people get their funding, to what marketing channels they are using and what technology is most helpful. There are some really interesting stats and tips for anyone starting up or already running their own business, or anyone tempted by the notion! Take a look at a few snippets below, or check out the full infographic over on our Pinterest ...
5 Tips to start your week with SEO - Part 1 5 Tips to start your week with SEO - Part 1
15/09/2014
Over the next few weeks we will be offering a new feature on the Creating Media blog. Our last post on easy tips for SEO proved so popular, we thought we would start a series, so check in with us every Monday to start your week with SEO – 5 tips to be added every week until we run out of things to say! Some will be easy to implement, others a little more difficult to do so, but all should help you tick the right boxes with Google and the other search engine to help improve your rankings! Without further ado, here...
iPhone 6 - The First Look? iPhone 6 - The First Look?
08/09/2014
  We hate to get our hopes up but we think that we have just seen the first review of the new iPhone 6!  Still not sure if it is 100% real but it would be really cool if it is.  In our office I am the only iPhone person left, everyone else has gone to Android…but is it possible these new features could bring them back?   What do you think? (Video above – translation available here) Article by Michelle ...
Creating Media's Top 5 Sins of Stock Photography Creating Media's Top 5 Sins of Stock Photography
18/08/2014
Ah stock photography. Some people see it as a useful tool, others as a necessary evil, and still others as something to avoid altogether. Here at Creating Media, we do prefer to use clients own photography where possible (or even take photos for our clients ourselves!) but sometimes a bit of stock photography is actually better to use – but use with caution! There are some amazing examples out there, but for every great stock image you can guarantee a dozen horrible clichés… these are some of our top stock photography no-nos! Keyboards You have an abstract concept that you just don’t know...
5 top tips to improve your SEO in a few hours 5 top tips to improve your SEO in a few hours
14/03/2014
We all know that SEO is important, but how do you actually interpret and tackle the link-building, content marketing, social signals and all the other jargon and geek-speak that  you see bandied around. We thought we’d throw together a few quick, easy tips that you can carry out in just a few hours to help your website be more visible to google. Many SEO techniques need access to change the code on the website, but there are some quick and easy techniques that you can use even without this.   1. Google+ Creating a Google+/Google Places for Business page is probably one of the...
Tips for creating media of any type Tips for creating media of any type
06/02/2014
Media covers a lot of different topics, an d though we are called Creating Media we specialise in websites, graphic design and printed marketing materials. However ‘media’ can also refer to  press releases, films, photography or adverts, among other things. When you are creating media – any media – you always need to keep your purpose in mind. Who are you creating it for? What outcome do you want? What’s already out there that’s similar? You tone of voice and content will change whether you are writing to prospective customers, suppliers, other people in your industry etc. Think of retail products as a prime example...
5 top blogging tips - how, when and what to write! 5 top blogging tips - how, when and what to write!
30/01/2014
We are constantly asked by clients how to blog successfully. Well – how better to share our blogging tips than by blogging about them? 1. Think about who you want to attract, and what they might enjoy reading. Although we are a design company, and obviously blog about our own work and office news, we also blog about things that we enjoy or have an opinion on. For example we also comment on techy products, local issues and business news. Be careful blogging purely about your business – aside from getting stale you also don’t want to start giving too much publicity to potential competitors or...
New Year round up - A good 2013, a great 2014! New Year round up - A good 2013, a great 2014!
07/01/2014
2013 has been a fantastic year for Creating Media, with lots of new clients and connections to create lovely new work for! Our sister company Umami was also nominated for an Excellence in Marketing Monmouthshire Business Award, though lost out to worthy competitors Hicks Logistics – there’s always this year though! Our favourite projects are always the ones where we take a new startup, or an established company in need of a refresh, and work from the ground up to create a new brand. This can cover logo design, website design, and printed marketing materials such as business cards, signage, banner stands, stationery, flyers and...
Brilliant Business Show from Sterling Integrity in Cardiff next Friday! Brilliant Business Show from Sterling Integrity in Cardiff next Friday!
29/11/2013
At the Creating Media office we are getting really excited about the Sterling Integrity show on 6thDecember in Cardiff. Sterling Integrity run a range of shows across South Wales and the South West, and next year are spreading up towards the Midlands. In the run-up to their packed and exciting 2014 show season we have collaborated with them on their design work for a small logo refresh and design of their brochures, business cards and show programmes. We started by brainstorming a new strapline for their logo with Neil and Tracey, and came up with a toss-up between ‘Brilliant Business Shows’ and ‘Business Shows the Work’...
Marketing Genius - Studio Venues Branded Goodies Marketing Genius - Studio Venues Branded Goodies
29/10/2013
Creating Media have recently done some slightly different work for a long-term contact of ours – Studio Venues. The Studio are a great independent conference and event venue right in the heart of Birmingham. Inspired by our sister company Umami’s blog on ‘new old-fashioned marketing’ they decided to send gifts out to potential clients. To show off their fantastic catering they decided to send loaf cakes in branded tins and branded cotton shopper bags stuffed with goodies. This provided a branded, useful keepsake as well as a shareable treat for some instant gratification. Both products have a strapline across the middle, and a logo with contact...
The divorce of Lloyds and TSB - who got custody of the pointy-nosed children? The divorce of Lloyds and TSB - who got custody of the pointy-nosed children?
02/10/2013
It’s now been a month since one of the biggest high-street banks, Lloyds TSB, was forced by an EU ruling to split into two companies – Lloyds and TSB. We have been watching this closely as a design agency, very interested to see what each branch does with their branding. None of us were really fans of the old branding – the bizarre pointy-nosed family felt a little patronising and childish, not particularly want you want from a bank. TSB have reclaimed their logo from before they were swallowed up by Lloyds in 1995, but with an updated edge. A sans-serif font...
Kraken Rum Tentacles Kraken Rum Tentacles
17/09/2013
Over the weekend, during the ‘Festival No. 6’ food festival at Portmeirion in North Wales (Nice little reference to The Prisoner there…) a 30 foot tentacle washed up on the beach. This mysterious occurrence was actually part of a (fantastic!) marketing stunt by Kraken Rum as part of the festival – where they served up pieces of ‘kraken tentacle’ which were actually rich fruit cake soaked in the rum. The staff at the event were dressed in old fashioned diving suits – as fully suited ‘kraken hunters’. The whole things just sounds like a really great idea carried out really well...
Creating Media in the South Wales Argus Creating Media in the South Wales Argus
10/09/2013
Following on from our recent appearances in the Chepstow Voice and sister company Umami’s appearance in Chepstow Beacon, Creating Media are hitting the headlines again. We are featured in todays South Wales Argus – so go out and grab your copy! Now who has a contact at one of the national papers? We need to get into a newspaper that is bigger again! ...
How to choose a web designer How to choose a web designer
21/08/2013
We have recently published a blog on what to do if you’re getting ready to create a website – but today we’re going to look at the process before you come to choose a web designer. A lot of this can be transferred to choosing any sort of designer – for your logo or brochure design for example, but I will be focussing mainly on web design, as it’s often a confusing and jargon-riddled process for anyone who doesn’t know their CMS from their CSS. The first thing you need to think about is why are you getting a website in the first...
Why marketing is always important - even for Mini Why marketing is always important - even for Mini
12/08/2013
For anyone who didn’t see the video on Friday – our very own Michelle was displayed on a cutting-edge Mini ‘Art Beat’, a Countryman covered in 48000 LEDs to show videos and animations onto the streets of London. The Mini Art Beat project is a very cool concept – the Mini is streamed live around the clock on the web, and anyone can upload an image or video to be displayed alongside their message. It made us wonder why Mini have gone to all this expense and trouble – this sort of campaign would be perfect for building a viral buzz...
It's amazing what a bit of vitamin D can do for business. It's amazing what a bit of vitamin D can do for business.
23/07/2013
You might have noticed that at the moment Britain isn’t exactly feeling like it’s normal gloomy self. We’re in the middle of a scorching heatwave, seasides are full to bursting and toursist locations across the country are thriving. How about the sport front – just after the comedown from the 2012 Olympics, we’re still winning any and every sport going – with triumphs for Andy Murray at Wimbledon, Chris Froome at the Tour de France, the British Lions, England at the Ashes. Royalists are on a buzz from the Royal Baby Fever, and everyone is just generally happy. This is having...
Michelle on Women Outside The Box Festival Michelle on Women Outside The Box Festival
19/07/2013
Our very own Michelle will be presenting a seminar for our sister brand Umami at the Women Outside the Box Festival in Bristol this October – check out the video for more information! ...
Michelle on Business Growth During the Recession Michelle on Business Growth During the Recession
09/07/2013
Creating Media’s own business guru Michelle Dalley on how we created growth in our business during the recession, and what you can do to build your own business too! ...
Free wifi Free wifi
31/05/2013
Here it is an opinion.  All mine, Free wifi – is that too much to ask for? I was introduced at an event to a senior board member of one of the major hotel chains, he asked me “how could we improve the service in our hotels”.  My answer was simple, not the price of coffee or food (although that could well be another blog now I think about it – hotel food prices are out of control!).  The answer was “free wifi”. If you know me from my corporate world then you will remember that I lived up and down the motorway...
Innocent's perfect International Women's Day post Innocent's perfect International Women's Day post
08/03/2016
Here at Creating Media we love the quirky, individual brand and marketing approach of innocent drinks. One of Michelle’s favourite books about business and marketing is ‘Our Story and Some Things We've Learned’ by the innocent founders. That’s why, when we saw this post on International Women’s Day it made total sense. An irreverent, sarcastic and silly response with a more serious message behind it – it perfectly reflects innocent’s strong ethical stance and fun, quirky communications.   (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src =...
Do I have your attention? If so which sort of attention is it? Do I have your attention? If so which sort of attention is it?
08/07/2016
Earlier today in the office, we were discussing this interesting article about how our attention spans are changing and the impact on marketing approaches.  Simply put our attention spans are divided into three styles, used at different stages throughout the day: 1.    Selective – when we choose one stimulus over another. 2.    Divided – when we divide our attention between various stimuli, i.e. talking on the phone and checking social media. 3.    Sustained – when we truly focus on a particular stimuli, such as reading a book. Undistracted. There are no great surprises that the main reason for our shortened attention span is attributed...
Why I love a great Cortado Why I love a great Cortado
31/05/2013
Was it a dream or was it REALLY that good? Picture the scene… I am in London on a day of meetings – nice pre-Christmas ones, over lunch and drinks with lovely people.  I arrive in London on a crisp, bright December morning, a heart full of love for this amazing City and a sparkle of Christmas in my step. And guess what – I am early, in London with time for me!  This makes me happy.  My first meeting was just round the corner from Covent Garden, which is one of my favourite places.  The over sized reindeer, Lego advent calendar...
To Google Drive or Dropbox? That is the question... To Google Drive or Dropbox? That is the question...
19/08/2013
Google Drive moves in on Dropbox. At Creating Media we have long been fans of the awesome Dropbox.   As a team it allows us to share files, images, briefs and designs online without clogging up our already very busy and large email boxes.  When you are creating logos and brands the files are very high resolution so sending them out to clients across South Wales and far beyond, plus between the team it means that they take up a lot of space.  Dropbox means that we can all view the file up there “in the cloud”. For client work we can then take this a step further and set up shared Dropbox folders...
Ten Top Tips for choosing the company name and website domain you really want. Ten Top Tips for choosing the company name and website domain you really want.
19/08/2012
So there you are – all excited about getting started with your great new business idea and right now is the time to start thinking about website domain names and trading names. I regularly get asked the protocol on choosing domain names.  Back in the day when the world wide web was new, unchartered waters you could snap up domains very easily.  These days you need to either be very lucky or slightly creative in your thinking.   Hot Tip 1 –  Check that your domain is REALLY available not just dormant, it will save a lot of heartache and work.  Just typing the...
Photography for websites - what if someone steals your images? Photography for websites - what if someone steals your images?
01/05/2017
In the age of over sharing through social media how will you know if someone has used your images without permission?   As a creative  design agency we work with clients to create engaging websites and an absolutely key part of that experience is the photography. As part of the process when talking with clients we discuss their photography options, do they have existing imagery or need new. Is stock imagery appropriate and if so how can we ensure that it doesn’t look like stock! Obviously we recommend using “real” images and creating a bank of photographs to use across brochures, adverts, websites, banner...
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